We City to Surf'd!

We City to Surf'd!
This year, we've had the pleasure of meeting NSW Local Hero Australian of the Year - Sophie Smith. A total inspiration, Sophie has taken an unbelievably painful experience of losing her triplets to creating a charity that her and her late husband started - Running for Premature Babies - raising...

Summer - Second Reveal!

Summer - Second Reveal!
It's the next instalment of Good Day Girl summer made to order collection - bring on the Good Times! We're focusing on styles for our increasingly hot summers - more cupro - the fabric we looove, cool cottons and touch of denim in all it's bright. Tap into your inner...

Ready for Masks + Big Hats?

Ready for Masks + Big Hats?
Cruising through the shows on Tagwalk we came across this little trend alert....! While masks offer intrigue, mystique and may a nod to an extreme modest nature, large Witchy Poo and Holly Hobby hats are just plain FUN! This is the joy of high fashion, design and the avant garde - transporting...

BTS - Summer Shoot!

BTS - Summer Shoot!
Shoot days are always fun - they are manic and we hot-step it fast in hope that we get the shots of our dreams. Prep is key and working with wonderful people also makes everything fantabulous. Our summer made to order collection shoot was quite interesting as we had to...

Summer - Good Times

Summer - Good Times
Woot Woot! It’s the first reveal! We’re celebrating all that is summer time fun and tapping into the feel good factor. Artist, Jeff McCaan has created icons and splashed our imagery to help us get into the mood, so let us take you through….. KAPOW! We’re hitting it up with...

Artist, Jeff McCann

Artist, Jeff McCann
It was September 2017 when we met the fabulous Jeff McCann. We’d been invited to talk at a City of Sydney creative industries event with the topic “It’s not as easy as you think.” On listening to Jeff wax lyrical about his own experiences - we took an immediate adoration...

Summer Hints

Summer Hints
While designing this new summer collection we have been drawn to the notion of the Feel Good Factor. Che? It's about tapping into those accessible and endorphin releasing activities that make us feel good. Having a belly laugh with a friend, eating a seriously good ice-cream, filling your eyes full of flowers, dipping into the...

B Corp Night

B Corp Night
We ate, we drank, we cheered and we celebrated all things B Corp! T'was a B'erry merry night at Good Day Girl last Thursday as we hosted a fun get together to celebrate B Corp month and share with you what it's all about. With chocolate tasting from Alter Eco...

B Corp Consumer Guide

B Corp Consumer Guide
Good Day Girl is a proudly certified B Corp. This means we're part of an incredible group of businesses unified by the goal to balance profit with purpose, and use business as a force for good. The B Corp certification process is tough. It looks at every angle to verify social...