Hello Martine, Hello Perth!

Hello Martine, Hello Perth!
We've been working with stylist, Martine Morgan for quite a few moons - she is a pocket rocket who rocks her own style and we adore her. Martine specialises in helping clients achieve their own look, getting rid of the chaff in the wardrobe and focusing on great pieces that will...

Winter Fashion Show 2017

Winter Fashion Show 2017
On the hottest day in Sydney...with temps reaching 46.....Good Day Girl launched its Winter 2017 collection. Perrrrrfect! Hot shmot our lovely guests cried as they entered the iced up room at the Hughenden Hotel. We loved pretending to be in the zone of winter for just a little while -...

Directions : Winter Made to Order Collection

Directions : Winter Made to Order Collection
Designing this new collection we really wanted to focus on the detail and of course the fabrics. We wanted to play with mixing up the fabrics and delving into the world of trims and tone. Our aim was to create a touch of interest in each piece so there was...