Good Day Girl and the Australian Chamber Orchestra have been working together for the past year on the company’s new stage wardrobe. The wardrobe was due to be launched during the Orchestra’s 2020 season but delays due to Covid-19 will see it revealed on stage in the first quarter of 2021. This collaboration led to us asking the ACO if they would play dress ups in our new Summer Collection, and they said yes!!! WOHOO!
A sense of joie de vivre is how we wanted to showcase our summer collection, it’s part of our brand’s DNA and it’s something most of us have struggled in finding this year. Getting to know the players of the ACO inspired us greatly. The individual beauty and strength of these talented women is immense, when hearing them play together, the joy abounds and we wanted to celebrate that.
The summer collection is an ode to relaxed style. While comfort reigns supreme we also want to feel chic. It’s time to escape the winter covid-suit and elevate our look, most importantly, for ourselves.
Styles are loose and unstructured, yet can be cinched at the waist if desired. Easy over the head dresses work for day and warm summer eves, while bias cut skirts and wide leg pants featuring elastic waists, offer day-in-day-out comfort. Adjustable camisoles and slips provide a cool first layer under loose jersey cardigans and the ultimate in beach pyjama style, the Happy Coat is set to be a summer staple at home and beyond.
Sustainably sourced linen is the base of the collection and comes from one of the oldest mills in Belgium, other fabrics to complement include 100% linen jersey, light silk cottons, eco-friendly cupro, 100% cottons with a seer sucker texture and a seaside worthy navy and soft white stripe in linen, all sourced from mills in Japan.
In its seventh year, B Corp certified, Good Day Girl is a direct to consumer brand with a focus on reducing overproduction and waste in the fashion industry. All clothing is manufactured in Sydney, within 30kms of the label’s Paddington salon.