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Our Paddington Shirt continues this season - and we found the most stunning fabric from Japan with a navy sateen stripe on a lightweight cotton - it's delicious and if we could eat it we would....it's that good. Worn with our Phi Phi Pants in the high density cotton - this is...

Katia wears "Cartagena" top and "Cali" Skirt - both made of Cupro from Japan - the hot summer fabric of our dreams. Silky to touch yet cool to wear (and you can wash it!). It doesn't get any better than that. "Cartagena" is a clever top, elasticised neck that does what you...

Big question that one - and rife with contradictions. We were only reading yesterday that ASOS is going to stop using silk in its collections from 2019 - instead, using alternatives like man made fabrics. So a win for the silk worms but a lose for non-degradable landfill. It's a...

BLUE TEXTURE TALKS Mixing up the textures has never felt so right. And diving into a world of blue seems right too. Tones of midnight, powder, cobalt and navy are fused through a heady mix of cotton, tweed, denim and mohair - it's all about layering here and letting your inner...

Our fabbo (we're excited!) new made to order Winter Collection launches in February - WOHOO! It's slow fashion joy! And we've put together a couple of mood boards as a taster for colours and fabrics below....stars, girls, stars! One Colour Dressing + all things Bright and BlueDelving into colour on colour has...

Fashion Revolution Week kicks off next Monday 24th April. The event asks us all to question #whomademyclothes. It's purpose is to spotlight the makers - those who create the clothes we wear. It's intention is to open up transparency in clothing manufacturing across the globe so that everyone who works in...

And that's why we spend a lot of time on the fit..........Now brace yourselves - there's not one fit for all - butt we didn't have to tell you that, right? So we at Good Day Girl HQ have created four styles that offer your derrière choice. From our new stretchy NYC...

We've been working with stylist, Martine Morgan for quite a few moons - she is a pocket rocket who rocks her own style and we adore her. Martine specialises in helping clients achieve their own look, getting rid of the chaff in the wardrobe and focusing on great pieces that will...

Designing this new collection we really wanted to focus on the detail and of course the fabrics. We wanted to play with mixing up the fabrics and delving into the world of trims and tone. Our aim was to create a touch of interest in each piece so there was...